The friction
Instagram Insights shows numbers, not decisions. DJs, creators and small venues know what got likes, but not who is actually listening, which accounts move their scene, or what to post on Friday.
What the lab has delivered
- Name, icon and identity, with brand guidelines
- The public website design, with a free account lookup
- A desktop dashboard: score, growth, best posts, audience clock and field
- Nine phone app screens, built phone first
- The Monday WhatsApp report format
What comes next
The full stack build: the Instagram data pipeline, accounts and billing, the Monday report engine and the app itself.
Screens show sample data from a made up DJ account.