Live · Hospitality intelligence

Migoru: from PDF reports to a client portal.

Migoru sends anonymous guests into Bali restaurants and bars, scores every moment of the visit, and curates the music to match the room. The lab built the whole system around that service.

The friction

Reports lived in a spreadsheet and went out as long PDFs. Clients with several venues had no easy way to compare them, see a trend, or find last month's notes. The work was good. The way it arrived hid that.

What we built

  • A brand built on the idea of seeing what guests see, with its own mark, palette and type
  • A one page website in English and Bahasa Indonesia, with search landing pages for the services Bali venues look for
  • Interactive monthly scorecards: score dial, radar, criterion bars, strengths, fixes, and dish notes
  • A private client portal: group leaderboard, venue by category heatmap, score trends and a track record page per venue
  • Hosting on Cloudflare, with each client behind their own email login

Why it matters

A report a client explores is a report a client renews. The portal turns a monthly deliverable into a running record of improvement, and makes the next conversation about what to fix, not about where the file went.

The public sample report uses fictional venues. Real client data stays behind the portal login.

Related

Bring us the friction.

Tell us where the work leaks time, money or signal. We reply within two working days with a straight answer.

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